Still buoyant from the news earlier this year that their Android operating system had secured dominance of the Australian smartphone market, tech giants Google delivered another blow to Apple today by announcing partnerships with six major Australian banks.
The banks - ANZ and Westpac amongst them - have teamed up with Google to help launch Android Pay, a mobile based platform designed to facilitate contactless payments.
Android Pay is a relatively new product, currently operating solely in the U.S. With contactless payments accounting for as much as 70% of card transactions in Australia however, it's little surprise that Google have decided to venture here next.
It's safe to say that their foray into the Australian payments space will not be without its challenges. Apple remain stiff competition, having launched Apple Pay in Australia just last month. Some feel however that they may have failed to capitalise on their first mover advantage, their American Express-bound platform proving to be comparatively more costly for merchants and as such stands to be less universally accepted.
It is impossible to predict who will come out on top, although what can be said with certainty is that the increased accessibility for on-the-go payments provided by these competing platforms will prove Australian consumers to be the real winners.